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8-SECOND PR STEP 4 - WRITE POWERFUL MEDIA HOOKS TO CONNECT WITH REPORTERS
SECTION 1 - WRITE A CATCHY EMAIL PITCH
ACTION 1 - WRITE COMPELLING SUBJECT LINE
ACTION 2 - WRITE CLEAR AND CONCISE FIRST SENTENCE
ACTION 3 - DEFINE YOUR SPOKESPERSON
ACTION 4 - DEFINE HOW PITCH IS TIMELY AND RELEVANT
ACTION 5 - DEFINE HOW STORY INSPIRES OR HELPS OTHERS
SECTION 2 - EXPAND STORY WITH SUPPORT MATERIALS
ACTION 6 - DEFINE TALKING POINTS
ACTION 7 - ORGANIZE SUPPORTING MEDIA
SECTION 3 - TEST DIFFERENT HOOKS AND REPEAT
ACTION 8 - TEST MEDIA HOOKS
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ACTION 5 - DEFINE HOW STORY INSPIRES OR HELPS OTHERS
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