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8-SECOND PR STEP 1 - DEFINE YOUR WOW STORY
8 SECOND PR COURSE 1 INTRODUCTION - BRAND STORY
VIDEO - 8 SECOND PR COURSE 1 INTRO - BRAND STORY (6:58)
SLIDES - 8 SECOND PR COURSE 1 INTRO - BRAND STORY
SECTION 1 - ENERGIZE YOUR PERSONAL BRAND
ACTION ITEM 1 – IDENTIFY 3 LIFE CHANGERS FOR YOUR PERSONAL BRAND (4:32)
ACTION ITEM 2 – PINPOINT WHAT WORK YOU WOULD DO FOR FREE (5:37)
ACTION ITEM 3 – DEFINE YOUR PERSONAL BRAND USING THE POWER OF 3s (5:55)
SECTION 2 - DEFINE POWERFUL BUSINESS BRAND
ACTION ITEM 4 – DEFINE YOUR BUSINESS BRAND DRIVERS (6:40)
ACTION ITEM 5 – DEFINE 3-5 UNIQUE SELLING POINTS (4:23)
ACTION ITEM 6 – DEFINE YOUR MISSION, VISION AND VALUES (5:01)
ACTION ITEM 7 – FIND 3 PEOPLE POSITIVELY IMPACTED BY YOUR BRAND (4:49)
SECTION 3 - BRAINSTORM MEDIA STORIES
ACTION ITEM 8 – SHARE STORY, REVISE IT, SHARE AGAIN (6:42)
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ACTION ITEM 5 – DEFINE 3-5 UNIQUE SELLING POINTS
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